SEGA of America and ASA Entertainment Partner for the First-Ever
Sonic Generations of Skate Event and Competition

Three Generations of Skaters, Including Andy Macdonald, Pierre Luc Gagnon,
Steve Caballero and Tony Hawk Will Compete to Celebrate the
20th Anniversary of the Iconic Blue Hedgehog


San Francisco, CA & Culver City, CA - October 11, 2011 - In celebration of Sonic the Hedgehog's 20th Anniversary and his upcoming videogame, Sonic Generations™, Sega® of America, Inc. and leading action sports event producer, ASA Entertainment, are thrilled to announce their partnership in creating a historic event - Sonic Generations of Skate - featuring three generations of professional skaters competing throughout the Sonic-themed day. On Saturday, October 22, Sonic and skateboarding fans will descend on Venice Beach, California (on the basketball courts near Muscle Beach), the iconic location where performance skateboarding planted it roots. Viewers at home will also be able to catch all the action on FOX Sports Network on Friday, November 25th.

This unique one-day skateboarding competition incorporates Sonic's celebrated qualities of speed, adventure and fun. Twelve of skateboarding's most elite athletes, including Andy Macdonald, Lincoln Ueda, Pierre Luc Gagnon, Steve Caballero and Tony Hawk will compete for a cash prize in multiple half-pipe events. Videogame fans will have the opportunity to preview Sonic's upcoming game, Sonic Generations, more than one week before its official launch, for free! Consumers will have the opportunity to pre-register online at http://www.sega.com/skatereg for clinics with professional skaters and free skate sessions on a 4,500 sq ft street course!

"This format, inclusive of all generations, promises to be exciting, above all, fun and will give both dad and mini shred something to cheer for," said Andy Macdonald, veteran pro skater who's one of just four skaters who have competed at every X Games, with 21 X-Games medals under his belt.

"We're excited to be a part of this event and enjoy gravity-defying tricks from three generations of the top skaters in the U.S. in celebration of Sonic's 20th anniversary," said Marcella Churchill, Director of Marketing at SEGA of America. "Many of these skaters have grown up with Sonic and we are ecstatic to launch Sonic Generations at the birthplace of performance skateboarding with an event that honors the historic legacy of both Sonic the Hedgehog and the sport itself."

"ASA is always trying to develop events with unique formats and fresh concepts that bring something new to the table- both for the skaters and the crowd," said Rick Bratman, CEO of ASA Entertainment. "SEGA really understood that mentality and is a tremendous partner for this event. They have such a great history of setting trends in their own industry, as proven by Sonic the Hedgehog reaching his 20th anniversary this year."

To wrap up Sonic's 20th Anniversary, SEGA's highly anticipated new title, Sonic Generations, will be released this holiday season. The game features Sonic the Hedgehog playable as both the much loved classic 1991 character and the modern day video game hero he has become. In this exciting new fast paced adventure set across three defining eras from 20 years of Sonic the Hedgehog, you can now speed through some of the most iconic environments, playing as Classic Sonic and as Modern Sonic in all new, stunning re-imagined levels. Sonic Generations will be available November 1, 2011 for the PlayStation®3 computer entertainment system, the Xbox 360® video game and entertainment system from Microsoft and this winter for Nintendo 3DS™.

"Sonic Generations of Skate" airs nationwide on FOX Sports Network on Friday, November 25th. Check your local listings for specific air times.

For more information about Sonic Generations of Skate, please visit www.sega.com/sonicskate.
For more information about SEGA or Sonic Generations, please visit www.sega.com.
For press assets please go to www.sega-press.com.
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About SEGA® of America, Inc.: SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGAŽ Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment. SEGA of America's Web site is located at www.sega.com.

About ASA Entertainment:
Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global. ASA's events, featuring skateboarding, freestyle BMX, inline skating, freestyle motocross, snowboarding, surfing and music, are broadcast domestically on eight networks (including CBS and Fox Sports Net), and distributed to more than 700 million HH globally via 30 international broadcast partners. ASA's productions span the spectrum from large, international competitions such as the ASA Action Sports World Tour, the World Championships of Freestyle Motocross, The Supergirl Jam Series, Air in the Square and the MegaRamp ASA Triples to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, school programs and mobile tours. After 17 years as a leader in action sports, ASA Entertainment regularly connects brands to consumers through its platform of premium action sports and lifestyle content. For more information, visit www.ASAentertainment.com.

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